Selected work
Case Studies
Three brands. Three different problems. One pattern: founder voice + measured rebuild.
D2C Beauty
Lumen Skincare
Repositioned a clinical skincare brand around its founder's story — and watched DMs become the biggest revenue channel.
Saved-post rate: 4× in 90 daysMonthly DMs: 30 → 600+Content-attributed revenue: +182%
Read full study →Wellness Studio
Sage Wellness Studio
Turned a single-location boutique yoga studio into a booked-out brand with a 6-month waitlist.
Follower growth: 3.4× in 6 monthsBookings: Open → 6-month waitlistInbound podcast invites: 4
Read full study →Hospitality
Eos Boutique Hotels
Built a single Instagram-led booking funnel that out-converted the hotel's existing OTA channels.
Direct-booking share: 5% → 38%OTA commission saved (annualized): ~₹40LTime-to-first booking from DM: 12 min avg
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