Hospitality · case study

Eos Boutique Hotels

Built a single Instagram-led booking funnel that out-converted the hotel's existing OTA channels.

5% → 38%

Direct-booking share

~₹40L

OTA commission saved (annualized)

12 min avg

Time-to-first booking from DM

The challenge

Eos had three boutique properties and relied on Booking.com / MakeMyTrip for 80% of bookings — paying heavy commissions. The Instagram account had pretty photos but zero booking conversion.

Our approach

We rebuilt the bio and link-in-bio page as a direct booking funnel, reorganized story highlights as 'the 30-second tour' for each property, and shipped a weekly reel format that featured guest moments instead of room shots. DM scripts were trained on booking questions.

The outcome

Direct bookings via Instagram grew from <5% to 38% of total within 5 months — saving an estimated ₹40L/year in OTA commissions and giving the brand back its margin.