Field notes
Blog
Long-form notes from inside the studio — what's actually working in content right now, and what isn't.
22 May 2026
Reels hooks that stop the scroll — the 1.2-second rule
The first 1.2 seconds decide whether anyone watches the rest. Here are the five hook formats we test against every reel.
Read post →15 May 2026
Why founder-led content outperforms brand content in 2026
In an AI-saturated feed, the only signal humans still trust is another human. The data on why founders should be the face — and the limits of that strategy.
Read post →8 May 2026
How to build a content engine your team can actually run
Most content systems die at the second month. Here's the four-layer engine we install for every D2C brand we work with — and why it survives founders going on vacation.
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