Wellness Studio · case study
Sage Wellness Studio
Turned a single-location boutique yoga studio into a booked-out brand with a 6-month waitlist.
3.4× in 6 months
Follower growth
Open → 6-month waitlist
Bookings
4
Inbound podcast invites
The challenge
Sage had loyal local clients but no national presence. The founder posted occasionally but felt the content was generic. New customer acquisition relied entirely on word-of-mouth.
Our approach
We rebuilt the founder's account around 'the science of stillness' — a single, defensible positioning. Weekly reel cadence with hook formulas tested specifically for wellness audiences. The studio's bookings page got a story-led rebuild.
The outcome
Followers grew 3.4× in 6 months. Bookings went from ad-hoc to a 6-month waitlist. The founder was invited onto 4 podcasts and 1 major wellness summit.