6-month retainer

Founder Branding

In 2026, the brand behind the brand is the founder. Customers don't trust logos — they trust humans. Founder branding is the discipline of making the person behind the company the most valuable distribution channel they own.

We work directly with the founder — voice coaching, on-camera presence, content rhythm, and the difficult work of choosing what NOT to say. We build a content cadence the founder can actually sustain (usually 2 reels + 3 stories + 1 long-form/week).

We treat the founder's account as a separate brand asset from the company account, with its own voice and audience.

Outcome: founder becomes searchable, quotable and bookable. Inbound from podcasts, partnerships and customers compounds.

What you get

  • Personal positioning statement
  • On-camera coaching (3 sessions)
  • Weekly content rhythm (sustainable, not viral-chasing)
  • Founder-account growth playbook
  • Quarterly review + repositioning

Ideal for

  • D2C founders who want personal authority
  • Service founders selling expertise
  • CEOs of small-team brands (under 20 people)

Engagement

6-month retainer.

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