Lumen Skincare
Brand · Reels · Funnel
From 8K to 142K in 90 days
Repositioned a clean-beauty label, scripted a 12-part founder series, and built the launch funnel that drove their best-ever quarter.
Est.
2020
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About The Founder
Founder & CEO · The Garima Effect
Garima Rana is a brand strategist, the marketing-language translator, and the creative engine behind The Garima Effect — a boutique studio that helps founders turn an idea full of chaos into a brand people remember.
Since 2020 she has shaped the voice, scripts, and funnels of prominent brands across various niches — moving views, building a well-designed feed, and creating content that speaks. But she realised there was a gap: a big void that no one filled.
Brands run on revenue. Brands need scalability, yes — but what they also need is stability. Content alone wasn’t the most efficient way to achieve brand goals, and her expertise in sales would not let her brands settle for less. That is how The Garima Effect was curated.
Her practice sits at the rare intersection of sales and marketing — the perfect mix of inbound and outbound to reach your ideal client. Nothing less, nothing more. With Garima, every reel earns its hook, every caption earns its click, every funnel earns its yes.
"Your brand does not need a separate marketing team and a group of sales executives. You need a consultant who helps you through it all."
— Garima Rana
✦ Straight from the source
Garima’s most-watched reels — strategy, story, and the marketing language, in her own words. Press play.
← drag or use arrows →
From Concept to Content
Build brand identity and social credibility through a strategic, consistent presence across the platforms that matter.
Targeted delivery of your offer to a filtered, high-conversion audience — your pitch in front of exactly the right people.
Translating what your brand does into words that pitch, persuade, and close — the language that turns interest into yes.
A foundational strategy to help brands grow, nurture, and stabilize — the roadmap underneath every reel, caption, and funnel.
✦ The Brand Work
✦ Feedback Wall
A few stories. One bundle. Click below to fan them out and feel the effect they felt.
Garima took our own account from a standing start to 121K views in 7 days — proof the strategy works before she even touches a client brand.
0 → 121K / 7 days
The Garima Effect
In-house · brand launch
Our California real estate sales tripled after she rebuilt our content and outbound pitch. The marketing language alone changed how clients respond to us.
3× Sales Growth
Reboot Constructions
Real Estate · California
Engagement climbed fast and stayed there. She positioned us as the expert in the room instead of just another vendor in the feed.
High Engagement
Exports Experts Global
B2B Exports
3 stories · click to fan them out
✦ Inside The Studio
Behind every post is a calm, cinematic platform your whole team — and your client — actually loves to open. Built in-house, designed like the brands we serve.
1
Admins
3
PMs
7
Interns
12
Clients
Admin · Command center
Every brand & soul on the team, one glance.
Calendar · Build together
Client leaves notes, approves in a click.
Welcome, Priya ✦
Your calendar is ready for review
Client · Cared for
Welcome → approve → a message away.
Team · Always on
Priorities & due-soon, never missed.
Let's build something unforgettable together.
30-min discovery — no obligation